Webinars

The Webinars provide pre-recorded presentations on our True North native forests, wood species, marketing, FSC certification, and related issues. Please click on the pre-recorded Webinar topic that is of interest to you. Turn the volume up on your speakers, and view the Webinar.

• 0.Introduction: About the Webinar series, sponsors, and supporters
• 1. Understanding the Green Movement: A review of the benefits and costs of green certification programs for forest products and construction projects
• 2. Creative Marketing: Unconventional strategies for leveraging your business’ vision
• 3. Selling Sustainability: Selling a new forest value in the marketplace, sustainably produced wood products
• 4. Product Branding & Promotion: Tools and strategies for breaking into high-value, niche markets
• 5. Strategic Thinking for the Trade Show Marketer: Getting a better return from trade shows
• 6. Setting Up an Online Store: How to build a selling website in seven steps
• 7. Issues in Sustainable Forestry: Maintaining quality and quantity over time
• 8. Marketing & the Web: Optimization and getting to the top of the search list
• 9. Benefits of FSC Group Certification: What, why, where, how and how much
• 10. Websites Made Easy: How to use a blog to get up on the Internet at no cost by yourself
• 11. Email Marketing Made Easy: How to use email marketing for a low-cost to reach your target markets
• 12. True North Certified Forest Products Network: How to become FSC chain-of-custody certified as a member of the Minnesota network
• 13. An Introduction to True North Woods - Species, Characteristics and Uses: A review of commercially available northern wood species with photos and commentary.
• 14. Carbon Credits for Forestland: The status in 2012 of carbon credit benefits for forestland owners.

The North Woods Education Project received major funding from the Wood Education and Resource Center of the U.S. Department of Agriculture. Additional funding for the Project was provided by Iron Range Resources, Blandin Foundation, Carolyn Foundation, Northeast Minnesota Regional Sustainable Development Partnership,  Andersen Corporation, Minnesota Power, and Duluth-Superior Area Community Foundation. The Webinar program was developed in cooperation with Natural Resources Research Institute at the University of Minnesota Duluth.

This organization is an equal opportunity provider and employer.