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Membership
The Minnesota Wood Campaign, owned by wood and forest products producers and supported by its members, is a joint marketing and branding venture for the True North Woods® certification brand and the products bearing the band.
Long-Range Vision. The True North Woods® certification brand will be recognized and appreciated by discriminating and demanding customers worldwide. This vision is supported by our commitment to sustainable forestry, the unique traits of our species, the high quality of our wood and forest products, our skilled production capabilities, and our tradition of craftsmanship.
Ultimate Goals. To add value to the forest-based products of northern Minnesota. To expand the number of high-value customers for Campaign members. To increase the sales and profits of Campaign Members. To retain forest-related businesses and jobs in northern Minnesota
The Value of Membership
Branded Members Enjoy
True North Woods® Certification Branding
Use of the brand on products and sales materials and support
Promotion of the True North Woods® brand by the Campaign
Brand-related promotional materials
Participation in the True North Woods Network
Cooperative Marketing Opportunities
Joint publicity and public relations activities
Coop participation in advertising
Coop participation in shows and events
Premium TNW Website listing and linkage
Sales leads matched with customer inquiries
Participation in the Local & Sustainable Supplier Consortium
Training & Technical Assistance
Workshops and online Webinars
FSC information and FSC group certification program
Marketing technical assistance
Information
Regular email news blasts
Website research and resources information
Supporting Members Receive
Training
Workshops and online Webinars
FSC information and FSC group certification program
Information
Regular email news blasts
Website research and resources information
Recognition as Supporter in
Email news blast
Website home page
General Members Participate in
Training
Workshops and online Webinars
FSC information and FSC group certification program
Information
Regular email news blasts
Website research and resources information
The Value of Brand Marketing
True North Woods® Brand Promise. The brand assures that you are purchasing a product of northern Minnesota.
Target Markets for Promotions
Regions: Primary are Twin Cities & northern Minnesota. Secondary are Midwest (Wisconsin, Illinois, Iowa, South Dakota, North Dakota) and Western (Montana, Wyoming, Colorado) states
Audiences: Primary is Individual Consumers. Secondary are Architects, Designers, Builders, Specifiers
Key Promotional Messages
Local - authentic products from the woods of northern Minnesota
Green - produced from materials originating in sustainably managed and harvested forests of northern Minnesota
Quality - made from northern Minnesota's unique, cold-forged woods by highly skilled artists and craftspeople
Brand Promotions Through
Publicity & Public Relations
Advertising
Direct Mail
Shows & Events
Website
Delivering Customers Through
Website: Drive customers to Branded Members
Workshops: Provide customers with informational programs
Local & Sustainable Supplier Consortium: Network Branded Members and other suppliers to provide products for large-scale LEED projects
Buyer Assistance: Match customer inquiries with Branded Members
Join the Minnesota Wood Campaign
& True North Woods Network
Use the Membership Application form listed in the column to the left, or contact us by calling 1-888-223-5609, emailing Info@TrueNorthWoods.com, or using the Contact Us page.
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*J.W. Beltman Woodworking
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